In land investing, profit comes from arbitrage-buying in the right place at the right price. One of the biggest advantages of Land Insights is that you can operate in any county or ZIP code in the U.S. The best opportunities often come from hidden, high-demand markets that other investors overlook.
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Because land demand is always shifting, successful investors must understand:

In this article, we’ll show you how to find these opportunities using Land Insights so you can make confident, data-driven market decisions.

Choose the acreage range you want to analyze (for example, 5–100 acres).

The Heat Map updates in real time based on your selected criteria:

These colors reflect demand based on your chosen heat map data points.

Switch your view between:

This helps you zoom in or out depending on your strategy.

Customize which data points appear when you hover over a market, such as:

Note: Understand the Genie Index

The Gini Index measures how homogeneous pricing is within your selected acreage range.

There are two main ways to find hot markets:

Quickly scan for lighter-colored areas that indicate stronger demand.

You can sort and filter the data table, including:

STR shows how much active inventory is turning over in a given time frame.

For full counties, the “Goldilocks zone” for active listings is typically:

This range indicates healthy demand without excessive competition.
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You can save counties (for example: Greenville County, SC) to your Market Dashboard for easy access later.
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Under Market Research, this section shows:

Under Market Research, you can:

Located under Operations, the Marketing Kanban Board tracks your marketing pipeline with columns such as:

Each Market Card displays key metrics like:

✅ With the Market Selection Platform, you can visually spot demand, analyze performance, save winning markets, and build a repeatable system for long-term success.
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Here are some next steps for you:

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