The markets you operate in strongly influence owner response rates, deal profitability, and the time it takes to sell a property.

If you target markets heavily marketed by other land investors, you may encounter low response rates and sellers with high price expectations, as many landowners have already been contacted.
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Focus on identifying non-obvious, high-demand, low-supply markets in the United States.

With a Land Insights Pro subscription, you can analyze vacant land sales statistics for counties and zip codes using the Market Research tool. This data helps you pinpoint high-demand, low-supply markets that other investors often overlook.

Targeting these non-obvious hot land markets allows you to make lower offers on land with minimal competition while still selling quickly in high-demand areas.

While amateur land investors focus on rural markets outside growing metros like Nashville, Land Insights Pro users guide their strategy using data-backed decisions.

If you’re not already using them, apply the AI Scrubbing filters when exporting data with Land Insights.

As land investors, we focus only on high-quality vacant land. Properties with negative features—such as bad slopes, no road access, homeowner associations (HOA), flood zones, or wetlands—can extend the time it takes to sell.

By selecting these AI scrub options, you avoid spending resources on properties you would likely never pursue due to their negative features, which affect your time to flip land.

AI scrubbing also saves countless hours of communication with owners whose properties don’t meet your criteria.

Making offers that are too low or too high directly affects the results of your marketing campaigns.
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That’s why Land Insights created the Comping Tool for Pro users.

The comping tool allows you to quickly visualize recent vacant land sales near a property. By reviewing for-sale, under-contract, and sold listing data in your market, you can determine a conservative market value and make offers that balance profitability with a fast sale turnaround.

Using the comping tool, Land Insights Pro users have improved offer accuracy and reduced the time required to evaluate land deals.

In Land Insights, clicking on a property on the map provides key information such as last sold price, owner mailing address, assessed value, road access, flood zones, wetlands, slope, and buildings.

This information can help you anchor offers and assess seller motivation without direct communication.

It also provides negotiation points when making offers.

​Example:
​"Mr. Seller, we cannot offer $100,000 for your property. The property has steep slopes and nearly half is in a flood zone, which makes development challenging. Significant investment would be needed to prepare this land. That said, the best we can offer is $80,000."

Adding strategy to your sales process helps secure more deals and increases your marketing return/ROAS.

Data expenses can quickly rise as you scale, which can reduce marketing return.
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Land Insights Pro users can upgrade to unlimited data for $4,500/year, allowing unlimited property record exports at no extra cost.
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If you use cold texting, upgrading is highly recommended since export costs can accumulate quickly.

Skip tracing with other providers can be expensive.
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To help users maximize marketing results, we offer high-quality skip tracing at an affordable price. The higher your Land Insights subscription tier, the lower your skip tracing costs.