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How to Comp a Deal in Land Insights

Comping a deal is one of the most important steps in land investing. The Land Insights Comping Tool gives you a fast, data-driven way to price properties with confidence and avoid costly mistakes.

Updated over 2 weeks ago

✅ Step 1: Open the Comping Tool

Access the tool in either of these ways:

  • Click “Comp Property” from any property card

  • Go to Tools in the menu and select the Comping Tool


✅ Step 2: Review Property Information

At the top of the tool, you’ll see:

  • Owner information

  • Property size

  • County & state

  • APN

This gives you a quick overview of the deal.


✅ Step 3: Read Parcel & Market Insights

Use the visual grading system:

  • ✅ Green = Good

  • ⚠️ Yellow = Caution

  • ❌ Red = High Risk

Parcel Insights show property-level risks (HOA, wetlands, structures, ownership length, etc.).
Market Insights show overall market health (supply, STR, pending count).


✅ Step 4: Check the AI Comp Value

Use the Land Insights Comp Value as your starting point for underwriting and pricing.


✅ Step 5: Adjust Your Offer & Profit

Use the Offer & Profit Calculator to:

  • Enter your offer

  • Adjust closing costs, commissions, and misc costs

  • Instantly see estimated profit


✅ Step 6: Review the Metrics Dashboard

Quickly analyze:

  • Supply

  • 6-month Sell-Through Rate (STR)

  • Ease of pricing in this market


✅ Step 7: Analyze Market & Manual Comps

  • Review Market Analytics (30–360 day STR and sold volume)

  • Use Manual Comp Assessment based on:

    1. Proximity – The closer the comp is, the more accurate it is.

    2. Features – Size, wetlands, flood zones, topography, and improvements (cabin, septic, well).

    3. Recency – Recent sales are more reliable than older ones.


✅ Step 8: Add Notes & Manual Adjustments

  • Leave internal notes for your team

  • Apply manual value adjustments for unique property features


🎯 Once complete, you’ll have:

  • A defensible offer price

  • Clear profit projections

  • A full due diligence snapshot in one place

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