Land investors reach motivated landowners by contacting them off-market using a variety of outreach methods. Below are the most common approaches used in the industry:
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Direct Mail ✉️
Land investors send letters to landowners asking if they are interested in transferring their property. These letters often include a proposed price and a simple agreement form the owner can sign and return if they want to move forward.
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Cold-Texting 📱
Land investors skip trace the owner’s phone numbers through Land Insights and run large texting campaigns using platforms like Launch Control or Smarter Contact.
In these campaigns, land investors ask the owner if they are interested in transferring their land. If the owner responds positively, the investor continues the conversation over the phone and discusses next steps and pricing.
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Cold-Calling 📞
Using skip-traced phone numbers from Land Insights, investors call landowners directly.
Since connection rates can be low, many use multi-dialer tools to make several calls at once and increase efficiency.
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Why Land Insights Matters 🌐
Land Insights plays a key role in direct-to-owner marketing by supplying:

This information allows investors to confidently reach landowners throughout the United States and begin meaningful conversations that lead to potential transactions.

Owner Location 📍
When exporting data from Land Insights, you can filter out owners who live inside the same zip code, county, or state as the property. Owners who live far away from the property tend to be more motivated sellers.
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Length of Ownership ⏳
You can filter data by length of ownership. Internal studies show that landowners who have held their land for five or more years are often more motivated to transition out of ownership.
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Owner Age 👤
Premium skip tracing from Land Insights provides the owner’s age. After skip tracing, you can filter by age. Studies indicate that landowners who are 50 years or older are generally more motivated to move their land.
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Exclude Keywords in Owner Name 🚫
When exporting data, you can exclude owners whose names on the title suggest they are unlikely to be motivated.

For example, if you enter: “Cemetery” will prevent Land Insights from exporting any properties with that name on the title.

We recommend building a large list of keywords to exclude, making your marketing campaigns more efficient. Internal studies also show that properties owned under personal names tend to have the most motivated landowners.
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