Important Distinction: Data Quality vs. Campaign Compliance
It’s critical to separate the two different systems:
Land Insights Skip Tracing → Provides contact data (phone numbers, emails)
Launch Control → Enforces SMS compliance, carrier rules, and risk thresholds
In many cases, the issue is not the accuracy of the contact data itself, but how Launch Control interprets campaign performance signals when sending at scale.
How Skip Tracing Data Works
Land Insights skip tracing pulls from multiple third-party data providers that aggregate:
Public records
Credit header and utility data
Historical ownership and address records
Skip tracing is probability-based, not guaranteed. Even industry-leading providers will return:
Some outdated numbers
Some wrong-party contacts
Some disconnected lines
This is normal across all skip tracing platforms.
Why Issues Can Appear When Using Launch Control
When skip-traced data is used in high-volume texting campaigns, Launch Control may:
Auto-flag batches due to short-term spikes in responses
Pause campaigns after seeing increased “STOP” or “wrong number” replies
Shut down sends due to temporary fluctuations that resolve naturally
These actions are driven by carrier-risk protection, not a determination that the data itself is “bad.”
Key point:
Launch Control’s system is intentionally overcautious by design to protect deliverability and carrier relationships.
Common Scenarios That Trigger Pauses or Flags
Even with valid data, flags may occur due to:
Normal variance in response behavior at scale
Time-of-day send changes
Larger-than-usual batch sizes
Campaigns sent to landowners who do not actively use the traced number
A human reviewing the data may see normal fluctuation, while an automated system flags it as a potential risk.
Best Practices When Using Land Insights + Launch Control
To reduce friction and improve performance:
✅ Stagger batch sizes
Avoid sending unusually large batches all at once, especially on new lists.
✅ Warm up campaigns gradually
Introduce new lists or messaging structures incrementally.
✅ Expect variance at scale
Higher volume = more natural fluctuation in responses.
✅ Combine skip tracing with smart filtering
Use Land Insights filters (ownership length, market data, deal indicators) to improve lead quality before skip tracing.
What to Do If You’re Seeing Consistent Problems
If you believe there is a systemic issue (not normal variance), please contact support with:
Specific property examples
Approximate volume affected
Description of the issue (e.g., wrong owner vs. delivery pauses)
This allows us to evaluate whether the issue is:
Data-provider related
Campaign-structure related
Compliance-system related
Final Takeaway
Land Insights skip tracing is designed to save time and scale outreach, but when paired with highly conservative SMS compliance systems like Launch Control, normal data variability can sometimes appear as a “data problem.”
In most cases:
The data is working as expected
The campaign controls are reacting to short-term signals
Adjustments to the send strategy resolve the issue
💬 Questions or need help?
If you have any questions, concerns, or run into issues with ownership data, our support team is here to help.
📧 Email us at: [email protected]
We’re always happy to assist.🤠