DealFlow is your disposition command center inside LandInsights, designed to help you sell deals faster and more profitably. It gives you real-time insights into listing performance, pricing strategy, and pipeline management—all in one place.
Here's an in-depth video made by Rylan:
🚀 What is DealFlow?
DealFlow helps you:
Track every active listing in a visual pipeline
Understand how your pricing compares to the market
Improve your listings with AI-driven recommendations
Monitor traction (views, saves, engagement)
Collaborate with your team and manage deal activity
Maximize profit while minimizing time on market
Get advice on how to improve your listings.
📍 Where to Find DealFlow
Navigate to Sell Your Deals in the main menu
Click DealFlow (Beta)
💡 The “Beta” tag means the feature is still evolving—feedback is encouraged!
➕ Adding Your First Listing
To use DealFlow, you must first add a listing.
Steps:
Click “Add Your First Zillow Listing Now”
Enter your Zillow listing URL
❗ Currently, only Zillow listings are supported (no Redfin yet)
Fill out the financial details:
Purchase Price
Estimated Exit Price
Agent Fee (%)
Misc Costs
Closing Costs
Select:
Deal Type
Marketing Channel
Date Under Contract
Click Track Listing
⏳ What Happens Next?
Your listing will briefly show as “loading” while we pull data
Once ready, it appears in the “Listed” column of your pipeline
📊 Understanding the Deal Dashboard
Click into any listing to view detailed insights:
Key Metrics
MLS Price – Current listing price
Days on Market – How long it’s been active
Price Advantage – How competitive your price is vs. local comps
Expected Profit – Based on your deal inputs
💡 Price Advantage (How It Works)
This shows how your price per acre compares to similar listings in the same county.
Example:
If 9 out of 16 comps are priced higher than you, your pricing is considered average
Click “Learn More” to:
See comparable listings
Evaluate if you’re over- or under-priced
📈 AI-Powered Listing Insights
Suggested Actions
Get real-time recommendations like:
“Keep your price as-is.”
(Or in other cases) Adjust pricing based on performance
Traction Score
Based on views and saves
Helps determine listing momentum
Listing Grade
Grades your listing (A–F) based on:
Photos
Description quality
✅ Kudos & ⚠️ Recommendations
Kudos (What You’re Doing Well)
Examples:
Strong listing description
High-quality images
Good photo variety
Recommendations (What to Improve)
Examples:
Add more description (minimum word count)
Use drone photos
Improve image quality or sequencing
Suggested Actions
Deal Flow provides recommendations such as:
💰 Keep price as-is (if competitive)
📉 Drop price (if underperforming)
🔁 Relist property (to reset Zillow algorithm visibility)
Real Example:
A price drop led to increased views and saves → resulted in offers within days
Relisting a stagnant property pushed it back to the top → generated new interest quickly
📉 Listing Metrics (Tracked Daily)
Views
Saves
Engagement trends
These metrics help determine when to adjust pricing or improve your listing
🗂️ Managing Your Deal Pipeline
DealFlow uses a Kanban-style board with stages:
Listed
Offer Received
Offer Accepted
In Title
Sold
Actions You Can Take:
Drag and drop deals between stages
Track total profit per stage
View pipeline value at a glance
💰 Pipeline Metrics (Top of Page)
Average Days on Market
Total Listings
Total Sales Value
Total Estimated Profit
📝 Notes, Comments & File Attachments
Each deal includes a timeline where you can:
Add notes (e.g., offers received)
Upload documents (PDFs, title reports, etc.)
Pin important updates
Reply to team comments
💡 Tip: Include your name in comments to identify who said what
🔄 Sorting & Table View
Switch to Table View to:
Sort listings by:
Traction
Listing grade
Performance
Quickly identify:
Underperforming listings
Listings that need optimization
⚙️ Editing & Managing Listings
Inside a deal, you can:
Update financials (agent fee, costs, etc.)
Edit deal settings
Open the Zillow listing
Remove the listing if taken off-market
Best Practices
✅ Add listings immediately after going live
✅ Monitor traction trends (not just snapshots)
✅ Act quickly on recommendations
✅ Use high-quality images and descriptions
✅ Track performance across deals to improve strategy
🎯 Why DealFlow Matters
DealFlow helps you answer critical questions:
Is my listing priced correctly?
Should I drop the price—and by how much?
Which deals need attention right now?
Where am I leaving money on the table?
It’s built to help you take the right action at the right time—so you can close faster and more profitably.
💬 Questions or need help?
If you have any questions, concerns, or run into issues with ownership data, our support team is here to help.
📧 Email us at: [email protected]
We’re always happy to assist.🤠