When reviewing property data, you may notice that the “market value” listed and the "Land Insights Comp Value" are significantly different. This article explains where that number comes from and how it differs from the values we provide.
What Values Come from the County?
The following values displayed in Land Insights are sourced directly from the county assessor’s database:
Land Value
Total Parcel Value
Market Total Parcel Value
Market Land Value
These are official figures assigned by the county for property taxation purposes. Land Insights does not calculate, adjust, or influence these numbers—we simply display them as part of the public record.
What is the “Market Value” shown?
The market value displayed in Land Insights is one of the values provided by the county assessor.
It is an official figure assigned by the county
It is primarily used for property taxation purposes
Land Insights does not calculate, adjust, or influence this number
Why County Market Values Can Be Misleading
County-assessed values are not always reliable indicators of a property’s true market worth. This is because assessment practices vary significantly by location:
Some counties intentionally assess properties lower to reduce tax burdens for property owners
Others may assess properties higher to increase tax revenue
Assessment updates may be infrequent, causing values to lag behind current market conditions
Because of these inconsistencies, the county’s “market value” often does not reflect real-time or accurate market pricing.
Why You Should Use Land Insights Comp Value Instead
For a more accurate understanding of a property’s value, we recommend relying on our Comping Tool (Land Insights’ AI-generated comparable analysis).
Our estimates are:
Based on recent, real market activity
Driven by comparable property data
Designed to reflect current market conditions, not tax assessments
This approach provides a more realistic and data-driven valuation compared to county-assessed figures.
Key Takeaway
County Values = Tax-focused, inconsistent, and often outdated
Land Insights Estimate = Market-driven, data-backed, and more reliable
💬 Questions or need help?
If you have any questions, concerns, or run into issues with ownership data, our support team is here to help.
📧 Email us at: [email protected]
We’re always happy to assist.🤠